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Friendly Discount Liquors

Customers appreciate the combination of products, prices, and service found at Friendly Discount Liquors of Northbridge, the largest discount liquor store in the Blackstone Valley.

As the largest discount liquor store in the Blackstone Valley, people come from far and wide to enjoy the extensive selection of beer, wine, liquor, microbrews, mixers and accessories offered at Friendly Discount Liquors of Northbridge. After 26 years in business, the store has developed a loyal customer base that appreciates the combination of products, prices, and service found here.
Owner Bill Giannopoulos takes great pride in the store's offerings. "Wine is our number one department here, and we pride ourselves on finding boutique, value wines," he says. The store also has one of the finest selections of microbrews and imported beers around, and they offer niche categories in every area of the store. In addition to the well-known brands of vodkas, gins, rums, whiskeys and tequilas available, for instance, they offer small batch items as well.
Providing the best selection possible is a top priority for the staff at Friendly Liquors. "We taste wines every day," says Giannopoulos, selecting on taste, price, and package. As for the pricing, Giannopoulos says it's very competitive, adding, "We're always negotiating with our suppliers to offer better deals to our customers."
In addition to selection and price, customer service is a key element of the business. The staff is knowledgeable, friendly and always willing to help. In fact, many customers rely on the staff when it comes to party planning, coming in for recommendations on what to buy, and how much to have on hand, when parties are approaching. And for those who prefer to browse the shelves and make a selection on their own, informative sales materials are provided throughout the displays to help with individual selections.
Customers looking to expand their knowledge of products have plenty of opportunities to learn more right in the store. Giannopoulos notes that people come from miles around for the store's tastings, including four grand tastings offered throughout the year. Each one features over 20 products specially recommended by the staff. The bi-weekly seminar series featuring vineyard owners and wine merchants is also very popular. It's a great way for customers to try new things and expand their knowledge by sampling products they might not otherwise think to try.
Friendly Discount Liquors is located at 1167 Providence Road, Whitinsville, in the same plaza as Shaws. Hours are Monday to Thursday 9 a.m. to 9 p.m., Friday and Saturday 9 a.m. to 10 p.m., and Sunday 12 p.m. to 6 p.m. For more information including current sale items, or to receive newsletters with event information by mail or email, visit www.friendlydiscount.com




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