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Hickey’s Wine & Spirits

L-r: Hickey's Wine & Spirits owner Charlie Hickey and employees Stephanie Cannella, Paula Cassinelli and Joe Crisefulli provide friendly service at their new location at 396 East Main Street in Milford.

Hickey's Wine & Spirits flagship store in Milford has found a new home at 396 East Main Street, at the intersection of Fortune Boulevard and Route 16, which was the landmark location of the well-known Pago Pago Restaurant. Hickey's has been a family owned and operated business since 1922 and has been in Milford since 1994. Owner Charlie Hickey cannot say enough about the Milford Community and the town of Milford for helping his business grow. "I could not have chosen a better town in which to own and operate my own business," said Hickey.
The Hickey family opened their first grocery store in Worcester in 1922. The family business soon grew to owning four small grocery stores. Shortly after Prohibition, Hickey's opened their first liquor store in Worcester, receiving the second liquor license in Worcester County. Today, brothers Charlie and Kevin have owned and operated the Milford and Shrewsbury stores for over 20 years, and both bring their extensive knowledge in liquor, wine and beer to their employees and customers. Like most industries, the liquor business is constantly evolving and the Hickey brothers are dedicated to keeping pace with new trends and products.
Since moving to the new location, Charlie Hickey has watched his business grow. Although the visibility of the store's new location has increased the walk-in traffic, Hickey is quick to credit his knowledgeable and friendly staff for the overall success of his business and the satisfaction and loyalty of his customers.
Hickey's offers a very different atmosphere from the typical liquor store. Hickey's has a warm, homey ski lodge feel that makes the shopping experience more enjoyable. The helpful staff is on hand to assist customers with the large selection of craft beer, imported and domestic wine and liquor.
Wine tastings are held every Friday from 5 to 7 p.m. as well as featured wine tastings the last Saturday of every month, from 1 to 5 p.m.
Located at 396 East Main Street, Milford (intersection of Fortune Blvd. and Route 16), Hickey's Wine & Spirits is open Monday through Saturday 9 a.m. to 10 p.m. and Sunday noon to 5 p.m. For further information, call 508-634-3405.




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