Advertising Contacts
Advertising Policy
Web Ad specifications
Paper Ad specifications
Inserts
Advertising Contacts
LORI TATE
508-272-4489 | lori.tate@towncrierpubs.com
For the Towns of:
Upton, Mendon, Uxbridge, Northbridge, Blackstone, Milford, Grafton
Susanne Farber
508-954-8148 | sue@sodellconsult.com
For the Towns of:
Medway, Hopedale, Hopkinton, Westboro, Bellingham
Advertising Policy
The Publisher reserves the right to reject any advertising it deems unfit for publication in a family newspapers.
In the event of a typographical error, this newspaper shall not be liable, but will re-run that portion of the ad containing the error only at no additional charge.
Web Ad specifications
Requirements and Programs are as follows:
Banner Ads require 12 month contract for advertising in Upton/Mendon Town Crier and/or 12 month contract in Milford Town Crier. Except Business Links.
Business Links requires 6 month or 12 month contract.
Programs
Semi-annual (2x, introductory) program: This program allows you to run your ad(s) for two quarters and to swap your ad once for a different ad at no additional cost (e.g., you can run one ad in Q1 and either the same ad or a different ad in Q2).
Annual (4x) program: This program allows you to run your ad(s) for a year (four quarters), and to swap your ad three times in for a total of four ads, one per quarter.
Alternative programs that involve running more than the specified banner quantity are available to those interested.Additional fees for these programs will need to be negotiated with the Town Crier; please call to inquire.
125 x 125 Square “Button” Banner Ad Specs
These ads appear in the right navigation column on all Town Crier pages, with the exception of the calendar pages where ads are displayed in the left column.
Dimensions: 125 pixels wide x 125 pixels high
Supported File Formats:
GIF format – 72 dpi
Animated GIF – 72 dpi
JPEG/JPG format – 72 dpi
PNG format – 72 dpi
Non-accepted formats: Flash, Java, Java Applet, Video
Maximum File size: 75k (preferred: < 35k)
Links: Every banner requires a working redirect URL provided with the banner
Target Links: Every banner requires a working redirect URL provided with the banner – the link can be to your main website or to a specific page within your site.
Price @45.00 per month
728 x 90 “Top Banner” (Leaderboard) Banner Ad Specs
These ads appear at the top of all Town Crier pages, above the masthead. Additional “Top Banner” placement available beneath the calendar on Calendar pages.
Dimensions: 728 pixels wide x 90 pixels high
Supported File Formats:
GIF format – 72 dpi
Animated GIF – 72 dpi
JPEG/JPG format – 72 dpi
PNG format – 72 dpi
Non-accepted formats: Flash, Java, Java Applet, Video
Maximum File size: 75k (preferred: < 35k)
Links: Every banner requires a working redirect URL provided with the banner
Target Links: Every banner requires a working redirect URL provided with the banner – the link can be to your main website or to a specific page within your site.
Price $165.00 per month
160 x 600 “Skyscraper” Banner Ad Specs
These ads appear in the right column of all Town Crier pages.
Dimensions: 160 pixels wide x 600 pixels high
Supported File Formats:
GIF format – 72 dpi
Animated GIF – 72 dpi
JPEG/JPG format – 72 dpi
PNG format – 72 dpi
Non-accepted formats: Flash, Java, Java Applet, Video
Maximum File size: 150k (preferred: < 75k)
Links: Every banner requires a working redirect URL provided with the banner
Target Links: Every banner requires a working redirect URL provided with the banner – the link can be to your main website or to a specific page within your site.
Price $242.00 per month
120 x 600 “Narrow Skyscraper” Banner Ad Specs
These ads appear in the right column of all Town Crier pages.
Dimensions: 120 pixels wide x 600 pixels high
Supported File Formats:
GIF format – 72 dpi
Animated GIF – 72 dpi
JPEG/JPG format – 72 dpi
PNG format – 72 dpi
Non-accepted formats: Flash, Java, Java Applet, Video
Maximum File size: 120k (preferred: < 75k)
Links: Every banner requires a working redirect URL provided with the banner
Target Links: Every banner requires a working redirect URL provided with the banner – the link can be to your main website or to a specific page within your site.
Price $182.00 per month
300 x 250 “MPU” Banner Ad Specs
MPU (Mid-Page Unit) ads appear in the center columns of the Town Crier homepage.
Dimensions: 300 pixels wide x 250 pixels high
Supported File Formats:
GIF format – 72 dpi
Animated GIF – 72 dpi
JPEG/JPG format – 72 dpi
PNG format – 72 dpi
Non-accepted formats: Flash, Java, Java Applet, Video
Maximum File size: 100k (preferred: < 50k)
Price $189.00 per month
Links: Every banner requires a working redirect URL provided with the banner
Target Links: Every banner requires a working redirect URL provided with the banner – the link can be to your main website or to a specific page within your site.
Creative
It is expected that ads are delivered to the Town Crier ready to deploy and in accordance with the ad specs below.
The Town Crier website host can provide bridge pages for customers who do not have their own websites for an additional fee; if a member is interested in this option, please contact us for details.
Terms
Terms of sale: Net 30 days from invoice date upon approval of credit.
Cancellations: notice of cancellation of advertising must be received in writing prior to the scheduled start date.
Conditions:
All ads are accepted subject to provisions of the current rate card. Rates are subject to change.
All advertisements are accepted and published entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the advertiser and/or agency will indemnify and hold Town Crier and its Host harmless from and against any claims or suits of libel, violation of rights of privacy, plagiarism, trademark and copyright infringement, and other claims based on the contents or subject matter of such publication.
We reserve the right to reject any and all advertising that we feel is not in keeping with the our standards, policies and principles.
We will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms or conditions of this rate card, or any amendment thereof.
We shall not be liable to any costs or damages if for any reason we fail to publish an advertisement. The liability of the Town Crier or its Host for such an error will not exceed the cost of the space occupied by the error.
Advertisers and their agencies will be presumed to have read this card and agreed to its conditions without further contact or notice.
The Town Crier reserves the right to modify this program at any time.
Ad sizes Effective 3/10/10
Paper Ad specifications
Upton Mendon Town Crier – distribution 5,700
Milford Town Crier – distribution 12,800
COMBINED – distribution 18,500 – 5% discount for min. 2 consecutive ads (one in each paper)
Standard Ad size
| Sixteenth Page | 2.375 W x 3.625 H inches | OR | 2.375 H x 3.625 W inches | ||
| Eighth Page | 5 W x 3.625 H inches | OR | 5 H x 3.625 W inches | ||
| Quarter Page | 5 W x 7.5 H inches | OR | 5 H x 7.5 W inches | ||
| Half Page | 10.25 W x 7.5 H inches | OR | 10.25 H x 7.5 W inches | ||
| Full Page | 10.25 W x 15 H inches | ||||
| Column Inch sizes | SAU 2.006 in. | ||||
| Column Width | CI 2.375 in. Column width |
Ad sizes Effective 2/13/2022
As of 2/13/2022 *** Payment must be received before ad will run.
Inserts
$185 Upton Qty 3300
$185 Mendon Qty 2400
$722 Milford Qty 12600
For one single sheet 24 lb up to 110 lb insert. Additional charges may be incurred for larger than .4 OZ. at $0.677 per pound
As of 3/10/2010
